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What is digital marketing?

What is Digital Marketing ?

Digital marketing is the process of promoting products or services using digital channels like websites, search engines, social media, email, and mobile apps. In simple words, it's marketing done online to reach and engage with people using the internet.

Instead of advertising through newspaper or TV, digital marketing allows businesses to connect with their audience on platforms like Google, Facebook,Instagram,Youtube, and more.

Why is Digital Marketing Important?

. 📱people spend more time online than even before.
.  🌍It helps reach a global audience at a low cost.
. You can target the right people based on age, interests, location, etc.
. You get real-time data and results (views, clicks, sales, etc ).

 Key Components of Digital Marketing:

1. Search Engine Optimization (SEO): Getting your website to rank higher on google.

2. Social Media Marketing (SMM): Promoting your brand on facebook, instagram, linkedln, etc. 

3. Content Marketing: Sharing helpful blogs, videos, or infographics to attract people.

4. Email marketing: Sending emails to inform or sell something to subscribers.

5. Pay-Per-Click (PPC): Running ads where you pay only when someone clicks (e.g., goggle ads).

6. Affiliate Marketing: Earning commission by promoting other people's products.

7.  Influencer Marketing: Collaborating with social media influencers to promote a products or brands. 

8. Mobile Marketing: Using SMS, mobile apps, and notifications to reach users on their smartphones.


1.Search Engine Optimization(SEO)

SEO is the process of improving your website so that it ranks higher on search engines like googles.

when people search for something online, SEO helps your website appear in the top results.

. key elements of SEO:

. Using the right keywords 

. Fast, mobile-friendly website 

. Quality backlinks 

. On-page SEO (tittles, image, meta descripations) 

2. Social Media Marketing (SMM)

SMM involves


What is Taught in a Digital Marketing Course?

A good digital marketing course cover:

. Basics of Digital Marketing

. SEO (Search Engine Optimization)

. Google Ads (Search, Display, YouTube)

. Social Media Marketing (Facebook, Instagram, LinkedIn)

. Content Marketing

. Email Marketing

. Website Creation (WordPress basics)

. Tools like Google Analytics, Canva, SEMrush

Career Scope in Digital Marketing

popular job roles:

. Digital marketing executive 
. SEO specialist
. Google ads expert
. Social media manger
. Content creator
. Email marketing specialist 
. Digital marketing manger
. Freelancer or agency owner

Salary Range:
Fresher:₹15,000-₹40,000 per month Experienced professionals: ₹50,000-₹1,50,000+ per month


 




 

 

 

  

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